Data Protection Declaration
Under Article 13 of the Swiss Federal Constitution and the data protection provisions of the Confederation (Data Protection Act, DPA), all individuals are entitled to protection of their privacy and to protection from the misuse of their personal data. We comply with these provisions. Personal data is treated in strict confidence and is not sold or forwarded to third parties.
In general, our website can be used without entering personal data. If personal data (such as names, addresses or e-mail addresses) is collected on our web pages, this is always done on a voluntary basis.
Data protection statement for the use of Google Analytics
Google Analytics terms of service
Please note that on this website the “anonymizeIp” feature is enabled in Google Analytics in order to ensure that the IP addresses it gathers are anonymized (a process known as IP masking).
We also use the technical extension "Google Signals", which enables cross-device tracking. This makes it possible to associate a single website visitor with different end devices. However, this only happens if the visitor has logged into a Google service when visiting the website and has also activated the "personalized advertising" option in their Google account settings. Even then, however, no personal data or user profiles become accessible to us; they remain anonymous to us.
If you do not wish to use "Google Signals", you can deactivate the "personalized advertising" option in your Google account settings.
If you wish to subscribe to the newsletter offered on the website, we require an email address from you, as well as information that permits us to verify that you are the owner of the email address indicated, and that you agree to receive the newsletter. No further data will be collected. We will use this data exclusively for sending the requested information and will not forward it to any third parties. We also use our mailing lists to create custom, lookalike or similar audiences (see below) on platforms such as Facebook, Twitter and Google (Doubleclick). You can opt out of this use of your email address. To manage our subscriptions and send out our newsletters, we use MailChimp, a platform for creating and emailing newsletters to targeted audiences. We store the details of your subscription to our newsletter (either via our website or our lead form on Twitter or Facebook, or possibly manually, with your consent) in MailChimp. MailChimp places session cookies and pixel tags/web beacons in our emails so that it can associate opens and clicks with users. It stores this data directly on its servers which are located abroad. The details of these activities by users (e.g. the duration, sequence and URLs of visits and page views, information about the device, operating system, browser and settings used, as well as the approximate location) are also sent to these servers. Furthermore, we reserve the right to change newsletter tools at any time without notification, or to use additional tools and to transfer the required data for this. By subscribing to the newsletter you declare your consent to this.
You may at any time revoke the consent you give us to store the data and email address and use them to send the newsletter, for instance by clicking the “Unsubscribe" link in the newsletter.
This website uses Google Ads, an analytics platform provided by Google, and its conversion tracking tool. Google Ads places a conversion tracking cookie in your browser (also referred to as a conversion cookie) whenever you click a Google ad. These cookies expire after 30 days and are not used to identify you personally. If you visit certain pages on our website, we and Google can see that you clicked the ad and were directed to this page.
The information gained through the conversion cookies helps to produce statistics for Google Ads customers who use conversion tracking. Through these statistics we can determine the total number of users who have clicked a Google ad and visited a page with a conversion tracking tag.
Apart from conversion tracking, we sometimes also use the following functions:
- Affinity audiences
- Custom affinity audiences
- In-market audiences
- Similar audiences
- Demographic and geographic targeting
With Google’s remarketing function, we reach users who have visited our website before. This allows us to advertise to audiences who are already interested in our products or services. Google Ads also tracks user behaviour on websites in the Google Display Network within the last 30 days and makes use of the contextual search engine to determine the shared interests and characteristics of our website users. For marketing purposes, Google Ads then finds new potential customers whose interests and characteristics are similar to those of the website users based on this information. This audience-specific remarketing is done through a combination of cookies, e.g. Google Analytics cookies and Google DoubleClick cookies.
You can prevent cookies from being stored by altering the settings of your browser software. We would point out, however, that this may stop you from making full use of all this website’s functions. In addition, you can prevent Google from recording the data generated by the cookie relating to your use of the website (including your IP address) and the processing of this data by Google by downloading and installing the browser add-on that is available via the following link: https://tools.google.com/dlpage/gaoptout?hl=en.
Our website uses the functions of the LinkedIn network. The provider is LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. Each time you visit one of our pages that contains LinkedIn functions, a connection is established to the servers of LinkedIn. LinkedIn is notified that you have visited our webpages with your IP address. If you click the LinkedIn “Recommend button” and are logged into your LinkedIn account, LinkedIn can associate your visit to our website with your user account. Please be aware that as the owner of the web pages, we are not made aware of the content of the data transmitted or of its use by LinkedIn. Further information can be found in LinkedIn’s data protection statement at https://www.linkedin.com/legal/privacy-policy.
Information, deletion and blocking
You have the right to information, free of charge, regarding your stored personal data, including source, recipient and purpose of the data processing, as well as the right to correct, block or delete this data. If you wish to know more about this or have any other questions on the subject of personal data, please contact us at the address indicated in the website credits.
If you send us an inquiry in a Facebook lead ad, we will store your details including the contact details you provide in it, for the purpose of processing your inquiry and for any follow-up questions you might have. We will not disclose this data to others without your express permission.
Facebook (Pixel) remarketing / retargeting (custom audiences)
Our web pages contain the Facebook pixel of the social media network Facebook, 1601 South California Avenue, Palo Alto, CA 94304, USA. When you visit our pages, the Facebook pixel initiates a direct connection between your browser and the Facebook server. This informs Facebook that you have visited our site using your IP address. Facebook can thus associate your visit to our web pages with your user account. We can use the information we receive in this way to display Facebook ads or for tracking functionalities.
Please be aware that as the owner of the web pages, we are not made aware of the content of the data transmitted or of its use by Facebook. Further information can be found in Facebook's data protection statement at https://www.facebook.com/about/privacy/. If you do not wish your data to be captured via the custom audience function, you can deactivate custom audiences here.
Facebook lookalike audiences
Facebook lookalike audiences help us to put together groups and lists of users from existing database records (e.g. our newsletter subscribers) based on specific criteria in order to provide relevant information to users with similar interests and preferences on the Facebook platform. The data is irreversibly encrypted into hash values (encrypted string values) on our computer systems before it is transmitted to Facebook. You can decline this type of advertising by changing the settings in your browser using the Digital Advertising Alliance opt-out tool.
We use functions provided by the Hotjar platform, operated by Hotjar Ltd.